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Breaking News in Advertising, Media and Technology

Reddit told MARKETING-INTERACTIVE that it removed the last remaining programmatic ads on its platform on 30 April.

Reddit sets foot in Australia, no immediate plans for SEA or Greater China expansion Details 12 July 2021 Reddit has expanded into Australia by launching its first office in Sydney a few months after its entry into Canada in March and the UK last September. The company said in a blog post that Australia is core to its international growth strategy and its new team comprises locally-based community, engineering and sales staff. David Ray will join as country manager in the coming weeks from WooliesX, the digital arm of Woolworths Group, and has experi...

What are real gamers really talking about? The metaverse, nostalgia games, the ascension of esports and VR are all trending in the gaming space, according to the latest Reddit data. As part of our deep dive into all things gaming, here is what you need to know about the emerging opportunities for marketers to reach gamers in innovative new ways – as well as in the spaces they know and love. Reddit, the internet’s sacred space for nerding out, gossiping, finding answers to virtually any question ever and getting into niche interests and hobbies, is home to a thriving gaming community. And ...

linkedin As Reddit emerges as a key advertising destination, the platform wants to help brands take advantage of its offer. On Thursday, the company announced KarmaLab, an in-house creative and strategy agency that offers insights, workshops, community management and campaign development for brands looking to connect with Reddit’s 52 million daily active users. KarmaLab, which evolved out of Reddit’s creative strategy team, has had some of “the most in-demand offerings for Reddit partners” over the past year, said Will Cady, former head of creative strategy at Reddi...