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William Post, who played a key role in developing Pop-Tarts, dies at 96 GLEN ARBOR, Mich. (AP) — William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96. Post died Saturday, according to a family obituary that provided no details about how he died. According to the family, Post retired at age 56 as a senior vice president with the Keebler Company and settled in Glen Arbor, Michigan. Kellanova, formerly known as Kellogg Co., said in a

William Post, who played a key role in developing Pop-Tarts, dies at 96

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The snack quickly became a popular treat for many in the U.S., including Post’s kids, who were among the first taste testers.

William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96