The Long Tail
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
Source: wired.com
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Top News In Wired Classic Today - Breaking & Trending Today
The Sneakerheads Racing to Save Their Kicks From Decay
Chemical flaws in the materials used to make sneakers cause the shoes to break down over time. Sad news for collectors, who are finding new ways to preserve their beloved kicks.
Source: wired.com
Inside the Race to Build a Brain-Machine Interface—and Outpace Evolution
Bryan Johnson's insanely ambitious dream to create a "neuroprosthesis," or a brain-computer interface, would allow humans to “coevolve” with artificial intelligence and even unlock the secrets of telepathy.
Source: wired.com
Jacques Vallée Still Doesn't Know What UFOs Are
After six globe-trotting decades spent probing “the phenomenon,” the French information scientist is sure of only one thing: The truth is really, really out there.
Source: wired.com
Apocalypse Not: Here's Why You Shouldn't Worry About End Times
People freak out over end-of-the-world scenarios involving everything from resource scarcity to chemicals and disease. Here’s why they should know better.
Source: wired.com