Demandbase announces major acquisitions, shifts focus from ABM
Demandbase announces major acquisitions, shifts focus from ABM InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering Kim Davis on May 4, 2021 at 8:31 am More Veteran ABM vendor Demandbase today announced two major acquisitions, the sales and marketing intelligence platform InsideView and the technographics provider DemandMatrix. This follows its acquisition of ABM orchestration and analytics platform Engagio in June 2020. With these solutions integrated, the Demandbase One B2B Go-to-Market Suite will have ABM (re-styled as ABX — account-based experienc...
Source: marketingland.com