CNBC Squawk Box Europe November 3, 2017
So presumably theres a guarantee these initial customers will actually get their hands on the device. The iphone x is important, because its about protecting margins at the Company Margins dipped below 38 guidance now is for margins to recover to 38 to 38. 5 , which means that the cost of the device is okay for customers and theres a real enthusiasm for the iphone x which is more expensive than the latest upgrade to the iphone 8. Sales of the device will be closely watched. There have been declining expectations on the back of some initial reports about what the x looked like and also producti...