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End of cookies Much of the interest in loyalty is being driven by the transition to a cookie-less future. Brands are seeking out new ways to identify customers in order to know how to market to them through various media channels. One way involves convincing the consumer through a loyalty program to supply their own personal information to the brand directly, with the expectation that the consumer will receive something in return, which can include a more personalized app experience as well as a coupon. “In this digital world where Google has dominated so much of marketing and identity, you...

Credit: iStock We may be on the verge of the Roaring 20s of consumerism, but instead of flapper dresses and cloche hats, it’s crop tops and rigid denim. As millions of vaccinated Americans emerge from months of home lockdowns and other COVID-era restrictions, retail experts predict a surge in spending on categories including apparel. Yet while brands have focused in the last year on Zoom-friendly blouses and accessories on top and leisurewear such as sweatpants and leggings on the bottom, they’re now pushing “hard pants” such as jeans and trousers, along with silhouettes that are more...

Case Study: Album Colors of the Year 2020 Article by Album Colors started back in 2015 when we noticed that the majority of the albums in our library were black and white. Was that the 2015 trend? Not only that, we are all designers that love the artworks, so the question of that trend was real, together with our passion for them, were the things that motivated us to create the first version: Album Colors of the Year 2015. Released early 2016, the site attracted 10,000 views in the first week. Album Colors of the Year 2015. Fast forward 6 years and here we are. 2020 wasn�...

MTA Live Subway Map now features vaccination site locator Updated Mar 09, 2021; Posted Mar 09, 2021 The MTA has announced a new feature for its Live Subway Map which allows users to locate nearby coronavirus vaccination centers with the tap of a screen. (MTA New York City Transit) Facebook Share STATEN ISLAND, N.Y. -- The MTA is doing its part to help New Yorkers get vaccinated against the novel coronavirus (COVID-19). On Monday, the MTA announced a new feature on the agency’s Live Subway Map, a digital tool launched in October that allows riders to better plan their trips and adjust to a...

7 Inspiring Headless WordPress Examples Out in the Wild (2021) Author It seems like everyone in the WordPress sphere is talking about headless WordPress (we are as well). Decoupling the back end from the front end is poised to be a big part of the future of WordPress and headless CMS in general are something that we will see more of. In last few years WordPress has built the foundation for this development, especially with the adoption of the WP REST API. However, with all the hype, what can you actually accomplish with headless WordPress and, more importantly, what are people already using i...