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Creative 22 Add to collection Change The Ref and Ogilvy New York launch spot to push legislation on stricter gun control measures and keep school shootings top of mind during the pandemic Non-profit organisation Change The Ref (CTR) is on a mission to maintain awarenessabout school shootings. It’s their hope that a new disruptive campaign from Ogilvy – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures.  Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. Howev...

Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definition of period poverty*, as shown in the film, is a lack of safe access to period products due to fin...

Radio LBB 133 Add to collection The Work Editorial editor and creative partner speaks to Addison Capper, in association with 750mph, about the pros and cons of remote editing, putting on a show in the edit room, and carving out a life as an editor after being a touring musician Audio post production company 750mph has partnered with Little Black Book on a new interview series called ‘Uncompromising on Craft’. The series is dedicated to learning from the sharpest minds in adland who transfix eyeballs, set the industry benchmark and make the work that we all wish we'd made.    First up i...

My Campaign: the making of The Guardian 'Three little pigs' Droga5 London chief creative officer David Kolbusz recalls how in 2012 Bartle Bogle Hegarty’s 'back-up script' was turned into an epic vision for the future of journalism. by David Kolbusz Free email bulletins