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The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot
Ellie England, Commercial Director at Microsoft Advertising, explains how digital transformation has created new opportunities for brands and advertisers.
Learn how to attract, convert and retain this new consumer.
The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot. We explore the rise of the Workday Consumer and how advertisers can meet them where they are.