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The Body Shop Indonesia challenges Indonesia consumers to go green this Ramadan

The Body Shop Indonesia challenges Indonesia consumers to go green this Ramadan
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21 April 2021
The Body Shop Indonesia has unveiled its Ramadan campaign titled Green Ramadan: Refresh and Reconnect This Ramadan , inviting consumers to carry out a good deed that is not only meaningful personally, but also good for the environment. According to Aryo Widiwardhono, CEO of The Body Shop Indonesia, the campaign is fronted by a series of environmentally-friendly activities that are accompanied by a spirit of creativity and innovation.
Among the activities include the #TBSGreenRamadan challenge, a 30-day challenge hosted on The Body Shop s Instagram page, to encourage consumers in Indonesia to make small sustainable changes in their lifestyle that help conserve nature during the month of Ramadan. Such activities include not using plastic for a day, having at least one plant in the living area, and choosing to use an eco- ....

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What brands should and should not do on International Women's Day | Advertising

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Over the years, we ve seen brands celebrate International Women s Day in a variety of ways and this year is no exception. From women s day discounts to inspirational films, from celebrating exceptional female talent to launching new initiatives or donating to charities, there are plenty of ways that brands have chosen to get involved.
Some efforts and messages have been, and will continue to be, better received better than others. So we posed the question below to professionals in our brand communication industry, and have republished their advice.
How can brands best recognise International Women’s Day. What should or shouldn’t they do? ....

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The Body Shop Indonesia seeks digital analysts with experimental mindset

The Body Shop Indonesia seeks digital analysts with experimental mindset
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01 February 2021
The Body Shop Indonesia is on the hunt for a digital marketing analytics talent who will determine the effectiveness of marketing campaigns and marketplace or eCommerce design. According to the job description, this will be done by analysing page clicks, keyword hits, search engine traffic, and other data, including spend and effectiveness reporting.
The digital analyst will also develop data marts and business dashboards to give visibility to business leaders about business performance. At the same time, the individual will also disseminate information regarding metrics definition, dashboards/reports, or insights. ....

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Wunderman Thompson Indonesia adds four to senior leadership team including Philipp Cerny in ECD role

January 27 2021, 11:04 am | BY Kim Shaw | No Comments
Wunderman Thompson Indonesia kickstarted 2021 with a new look senior team. Joining in January this year are Executive Creative Director Philipp Cerny, Chief Strategy Officer Adam Thurland, Business Director Neelakshi Medhi and Integrated Content Director Nicole Hedemann.

The hires highlight Wunderman Thompson Indonesia’s ambitious and progressive vision for 2021. Cerny was a founding member of PUNX, a cross-region creative project house, working mostly with Chinese tech platforms, and was recently at the creative helm of the China office of Jung Von Matt, one of the top 3 independent agencies worldwide. Thurland led development of the Google Design Sprint Chapter in Shanghai, and also co-founded Furlonteer.com in 2020, a solution platform to connect volunteers during the COVID-19 pandemic. ....

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