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There. can you explain what seems so foreign to all of us, how most americans just aren't -- at least the swing voters, just aren't idealogical. >> i'll try. if you look at politic in america, joe, over the last 30 years, we're conditioned to thinking about it as a contest down the middle of the field between right and left, between the 45 yard lines. that's where american politics takes place. now, increasingly the divide in the ectorate is a horizontal line. and it's between the elites who run institutions, who have lost credibility and trust and everybody else. elise is involved in a projec...

From people who'd had a big celebration there at the game. and there was a group of us that was assigned to clean it up. and i thought, how are we going to clean up all the mess on this football field? there were just a few of us. and the person responsible for organizing the effort said, just line up along the yard lines. you go between the goal line and the 10 yard line. and the next person between 10 and 20. and then just walk through and do your lane. and if everybody cleans their lane, we'll be able to get the job done. and so today we're cleaning one lane, if you will. >> no, no, no, mit...

Lot, an awful lot about how to help out new jersey. >> i remember once we had a football game at my high school and the football field afterwards was covered with all sorts of rubbish and paper goods from people who'd had a big celebration there at the game. and there was a group of us that was assigned to clean it up. and i thought, how are we going to clean up all the mess on this football field? there were just a few of us. and the person responsible for organizing the effort said, just line up along the yard lines. you go between the goal line and the 10 yard line. and the next person betw...

You convince other people, then it becomes a kind of imitation and it has some significant consequence. >> this election is not even being played between the 40 yard lines. it's being played between the 47 yard lines. there are 6% undecided at this point and i don't think they take their cues from rupert murdoch, bill kristol, as much as he may think so. it's about impressions. i think romney doesn't have to be very specific in his policies to convey the impression he wants to as he's trying to do, as a successful mr. fix-it. >> i'm thinking about the fact that if rupert murdoch and all these ...

I like to say that elections are decided between the 40 yard lines. and maybe even narrower than that this year. so the campaigns are going to be identifying and talking to these voters even more specifically very fascinating way that president obama is talking about to his voters is this mantra that he is saying change is at his appearance in michigan last night at the henry ford museum, he used the phrase change is 10 times. so we're really seeing there what the obama message is going to be. >> mike, if you had to pick a state to own a local television station in that was going to receive al...