YouTube Announces New Ad Options, Including 'Moment Blast' and Expanded Audio Placements
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Source: socialmediatoday.com
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Google releases Ads API version 11
Version 11 of the ads API was released in June.
Source: searchengineland.com
21 People at YouTube That Creators, Marketers, Managers Should Know
From the company's CMO to its head of fashion, here are 21 names to know at Instagram if you're a creator, manager, or influencer marketer.
Source: businessinsider.com
Q&A: Why YouTube focuses on the creator economy to drive viewership
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Source: emarketer.com
YouTube to stream free, ad-supported TV shows for the first time – TechCrunch
YouTube today announced it will for the first time stream free, ad-supported TV shows — a move that puts in into more direct competition with the growing number of free streaming services on the market, including Tubi, Pluto TV, The Roku Channel, IMDb TV, Xumo, Plex, and NBCU’s Peacock. The company said it will initially […]
Source: techcrunch.com