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ASICS encourages Australians to 'Be Moved' in brand new Olympic campaign via Chisel – Campaign Brief

July 22 2021, 9:57 am | BY Ricki Green | No Comments
Sports apparel brand and proud apparel and footwear partner of the Australian Olympic Committee ASICS has released its Australian Olympic campaign, ‘Be Moved’ in time for the Tokyo 2020 Olympic Games. The campaign was produced by creative agency Chisel.

‘Be Moved’ features 4-time Olympic swimmer, Cate Campbell; Javelin World Champion, Kelsey-Lee Barber; Commonwealth Games High Jump Champion, Brandon Starc; renowned Field Hockey player and Kookaburras co-captain, Eddie Ockenden and Rugby 7s Olympic Gold Medalists Charlotte Caslick and Shannon Parry.
The campaign was born from the insight that post-Olympic games, through the shared joy of watching our athletes competing on the global stage, Australians are inspired to get moving and participate in physical activity.

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Voltaren combats the "Grumps" in new Western Sydney Wanderers FC campaign via CHISEL

May 12 2021, 11:01 am | BY Ricki Green | No Comments
GSK Voltaren, the Western Sydney Wanderers FC and emerging creative production agency CHISEL have partnered to tackle how “grumpiness” (read: muscle pain) often goes untreated among men of a certain age.

According to CHISEL’s co-founder and creative director Zak Kaczmarek, the new spot came about when GSK Voltaren, as one of the major sponsors of the Western Sydney Wanderers FC, approached the creative production agency with an intriguing brief. Namely, how to create a piece that leveraged the brand’s ongoing partnership with the club but also touted their product, Voltaren Emulgel, which works to relieve muscle and back pain.

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