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GroupM expands Academy GradX graduate program to Kenya & Nigeria Shares Media company, GroupM, has announced the expansion of its GroupM Academy GradX program to Kenya and Nigeria, with plans to add other markets in the future. The program was established in South Africa in 2020. The company has also appointed a steering committee for SSA to harmonize processes across owned offices and affiliates. In its first year, GroupM Academy’s 11 graduates have been absorbed internally at GroupM. The company intends to position future available graduates to clients and affiliate partners in the region. Speaking about the Academy, Serah Katusia, Groupm and Mediacom MD East and Central Africa commented, “The aim of the program is to nurture the new generation of media and marketing experts of the future. In Sub Sahara Africa, media talent is limited, we want to drive this agenda from the front, we believe that strengthening our teams as well as those of our clients and ....
This week’s BIG move: IAB SA Future of Measurement Committee updates industry The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement. It would use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry. The primary point of reference for the committee in understanding the industry’s measurement needs has been the IAB Measurement Survey, which was run from December 2020 to January 2021. The measurement survey was shared with a diverse group of respondents, representing views from across industry stakeholders, the results of which have now been distilled by the committee into an industry statement of needs which is in review with the IAB SA Measurement Council and IAB SA Executive Board. ....