The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding
WHO's communication strategy around Covid variant names has driven some criticism. Here's what branding pros have to say about it.
Source: inc.com
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The Liberty Times Editorial: 'Wuhan' anger exposes the KMT
The Liberty Times Editorial: ‘Wuhan’ anger exposes the KMT During a Lunar New Year’s Day visit to Xingtian Temple in Taipei on Feb. 12, former president Ma Ying-jeou (馬英九) told reporters that, in his opinion, President Tsai Ing-wen (蔡英文) should no longer refer to COVID-19 as the “Wuhan pneumonia” (“武漢肺炎”). He also opined: “If China offers [Taiwan] a [COVID-19] vaccine, the government should not decline the offer out of hand.” Members of Taiwan’s pan-green camp immediately gave Ma a verbal dressing down for his double standards and apparent tone deafness...
Source: taipeitimes.com