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Will examine in our cover story. When we think of kleenex or xerox, what comes to mind . They are not real words but they are very successful names. Is it like poetry . Well, i think it is more like poetry than it is like science. Irrelevant tell you that. There is still a lot of art to this business. Ahead of sunday morning the professional namer behind some of the countrys best known products. Mason as the work of sculpture anyone can buy for just 25 cents, making money is a story from anna werner. A quarter, a common coin or a work of art . There is art in money. There is. Later on sunday m...

When we think of kleenex or xerox, what comes to mind . They are not real words but they are very successful names. Is it like poetry . Well, i think it is more like poetry than it is like science. Irrelevant tell you that. There is still a lot of art to this business. Ahead of sunday morning the professional namer behind some of the countrys best known products. Mason as the work of sculpture anyone can buy for just 25 cents, making money is a story from anna werner. A quarter, a common coin or a work of art . There is art in money. There is. Later on sunday morning, we are making money, no, ...

Will examine in our cover story. When we think of kleenex or xerox, what comes to mind . They are notl rea words but they are very successful names. Is it like poetry . Well, i think it is more like poetry than it is like science. Irrelevant tell you that. There is still a lot of art to this business. Ahead of sunday morning the professional namer behind some of the countrys best knownts. Mason as the work of sculpture anyone can buy for just 25 cents, making money is a story from anna werner. A quarter, a common coin or a work of art . There is art in money. There is. Later on sunday morning,...

We speak to the agency behind Sonos and BlackBerry about the secret to coming up with a brand name that resonates – and why it’s harder than ever now

MM+M’s call for thoughts on the year ahead elicited responses from a range of the industry’s most essential technology, data, branding and health-media firms. Here’s a compilation of the most thoughtful commentary.