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Bridgestone phases out Dayton truck tire lines


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NASHVILLE, Tenn. Bridgestone Americas Inc. has phased out the Dayton medium truck tire brand, eight years after reviving it as an entry-level product targeted at independent drivers and small fleets.
Prior to relaunching the century-plus-old brand in 2013, Bridgestone had retired it in 2010. The company had sourced Dayton-brand tires offshore.
In 2015, the company debuted a promotional campaign for the brand under the tagline, Tires for Truckers, to promote the brand as tires designed for truckers such as small fleets and owner-operators focused on their work.
The campaign featured a dedicated website, daytontrucktires.com, but that site is now offline.
Bridgestone has controlled the Dayton brand since 1988 when it bought Firestone Tire & Rubber Co., which in turn had owned the brand since 1961 when it bought the tire business of Dayton, Ohio-based Dayton Rubber Co. The company and brand date back to 1910. ....

Bridgestone Americas Inc , Dayton Rubber Co , Firestone Tire Rubber Co , Bridgestone Americas , Firestone Tire , Ohio Based Dayton Rubber , Dayton Indy Lights Series , பிரிட்ஜ்ஸ்டோன் அமெரிக்காக்கள் இன்க் , ஃபயர்ஸ்டோன் சக்கரம் ரப்பர் இணை , பிரிட்ஜ்ஸ்டோன் அமெரிக்காக்கள் , ஃபயர்ஸ்டோன் சக்கரம் ,

Bridgestone phases out Dayton truck tire lines


A Dayton-brand promotional image from the 2015 Mid-America Trucking Show.
NASHVILLE, Tenn. Bridgestone Americas Inc. has phased out the Dayton medium truck tire brand, eight years after reviving the brand as an entry-level product targeted at independent drivers and small fleets.
Prior to relaunching the century-plus-old brand in 2013, Bridgestone had retired it
in 2010. The company had sourced Dayton-brand tires offshore.
In 2015, the company debuted a promotional campaign for the brand under the tagline,
Tires for Truckers, to promote the brand as tires designed for truckers such as small fleets and owner-operators focused on their work.
The campaign featured a dedicated website, daytontrucktires.com, but that site is now offline. ....

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