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TRD Brand Studio Hosted First Webinar on New Office Normal


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CREtech CEO Michael Beckerman declared that he “can call bullshit” on the idea that the office is dead.
Michael Beckerman
TRD Brand Studio’s first-ever webinar, the future of work is flexible.
Beckerman sat down with some of the biggest names in the flex-office space for a forward-looking conversation on what hybrid workspaces might look like for landlords and tenants.
Michael Caracciolo
As with all major shifts in the way we approach work, technological innovation is key. Anna Squires Levine, the chief commercial officer of Industrious, and Michael Caracciolo, the senior director of Studio by Tishman Speyer, talked about how to make offices more user-friendly. Digital platforms to coordinate anything from when colleagues will be in the building to when you order lunch to your desk would “remove friction,” Caracciolo said. Keyless and contactless building access are major draws for tenants and employees. ....

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TRD Brand Studio to Host First Webinar on New Office Normal


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Companies have accepted that work-from-home is here to stay. Commercial landlords need to stay relevant. Enter the flexible office.
TRD Brand Studio will host its first virtual event, Optimizing the office: How flexible workspaces will bring back office tenants, on Tuesday, May 4 at 2 p.m. EST. This live event will feature executives from Essensys, IWG, Industrious and Studio by Tishman Speyer discussing the challenges and possibilities of the new office normal. Buy your ticket today!
Moderator: Michael Beckerman
Michael Beckerman
Michael Beckerman is the CEO of CREtech, the largest global consulting, media and conference company devoted to technological innovation in real estate. CREtech’s mission is to help the industry future-proof its businesses and inspire the next generation of ideas, processes and people in the world’s largest asset class. Beckerman also leads the CREtech Climate, the firm’s newest initiative to galvaniz ....

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How to fill empty hotel rooms when you have no tourists


Facing a second indoor-dining shutdown in November, US executive chef Thomas Lents was back to square one trying to figure out how to keep his Detroit restaurant, the Apparatus Room, afloat. The rooms director at the affiliated Detroit Foundation Hotel was similarly worried.
The two commiserated. We re going to have an empty restaurant and an empty hotel again, Lents said. And then inspiration struck. It was kind of that chocolate and peanut butter moment: Wait a minute, we can maybe make this work.
It s the kind of necessity-driven idea that hotels around the world have been weighing for nearly a year as the pandemic slashed holidays and business trips and emptied rooms that would have otherwise been filled with travellers. Hotel occupancy in the United States plummeted to 44 per cent in 2020, a record low, according to travel research firm STR. ....

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Coworking Providers and Hotels Tighten Partnerships as Pandemic Still Weighs Heavy


More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
Enough people checked into hotels for their temporary office functionality rather than for vacation last year that one coworking provider is making the arrangement more permanent.
Industrious expanded its coworking membership platform to converted hotel rooms at the Wythe Hotel in New York City Monday, Skift has learned. The $300 per month program, called Oasis by Industrious at Wythe Hotel, allows members to use a hotel room-turned-office suite four times a month and tap into Industrious’ national network of more than 100 coworking sites across the U.S. ....

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