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ServiceMax Releases New App ServiceMax Engage to Connect Service Organizations with Their End Customers

ServiceMax Releases New App ServiceMax Engage to Connect Service Organizations with Their End Customers
ServiceMax Engage Helps Asset-Centric Service Organizations Involve and Support End Customers for Improved Service Execution
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ServiceMax, the leader in asset-centric field service management, announced the debut of
ServiceMax Engage, an intuitive mobile application that connects field service organizations with their end customers to increase service visibility, elevate the customer experience, and ensure asset data quality. The announcement was made today at the kick-off of Maximize 2021, the 10th annual Global Field Service Conference.
ServiceMax Engage addresses two major pain points facing service organizations: the desire for greater visibility into and involvement with the service process by end customers; and the challenge of maintaining complete and accurate asset data. Now more than ever, we want to ensure en ....

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Using weather to engage younger audiences

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As SmithGeiger Founder Seth Geiger pointed out in an interview with
TVNewsCheck, digital platforms, including social media, mobile and online video, are critical for reaching not just younger audiences but those at work or on the go, as stay-at-home orders are lifted.
“It’s great to see people flocking back to TV, to get their news updates from their local TV station,” said Rodney Thompson, senior strategist at The Weather Company, who’s tracked viewing trends throughout the lockdown. “It has become a primary destination for trusted information during the pandemic.”
He characterized the recent developments as a “resurgence in linear TV,” but still believes that young people especially will revert back to old habits in terms of getting information once the pandemic eases. For example, prior to the outbreak, 70% of people aged 18-34 got their weather data from a mobile weather app. However, broadcasters still have time to engage wit ....

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