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How TikTok ruled culture in 2020 and ushered in a new creative class

17December 2020 Some years give you nothing, fly by maybe a little too smoothly. In a century’s time who will remember 2019? Absolutely no one. 2020, however, will live in infamy. The story of the year was coronavirus. White knuckling through the quar we rediscovered social media as a connector, not a promoter. YouTube, Instagram, and Twitter boomed. We tried out some new things with Zoom, with Houseparty, with Clubhouse. People declared Instagram dead after Zuckerberg replaced the notifications button with a shopping bag. People declared Twitter dead when they rolled out…fleets? And everyone rushed to try TikTok when Donald Trump woke up sweaty and cranky one night and tweeted out that he was going to ban it. Of all the apps TikTok was the clear winner.

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