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'#JumpForHealth urged people to prioritise their health while helping someone walk again'


#JumpForHealth urged people to prioritise their health while helping someone walk again
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings intent for self-preservation and selflessness
by
Updated: Jul 2, 2021 8:38 AM
Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, has launched the fourth edition of its #JumpForHealth campaign. #JumpForHealth is a movement, created by ABHICL, to get people to start their health journey through the power of jumping, while simultaneously contributing towards helping the differently-abled walk again. With the combined efforts of the participating individuals, for every 10,000 jumps collected, ABHICL is donating 1 prosthetic leg to the underprivileged. ....

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What Could Go Wrong? Menthol Cigarette Ban Up Next on the Biden Equity Agenda


(AP Photo/Dieu Nalio Chery)
President Joe Biden continues his administration’s goal of seeking equity for Blacks by banning menthol tobacco products.
In 2014, the American Journal of Health [Cheyne, Andrew, et. al, July 2014 American Public Health Association] noted that while the 2009 Family Smoking Prevention and Tobacco Control Act (signed by then-President Obama) brought greater regulation on tobacco products, it excluded a ban on mentholated products.
In 2009, the Family Smoking Prevention and Tobacco Control Act (FSPTCA)11 authorized the Food and Drug Administration (FDA) to regulate tobacco products.12,13 The law also established the Center for Tobacco Products, and Tobacco Products Scientific Advisory Committee (TPSAC). Though hailed by some commentators as an important tobacco control opportunity,14 the legislation controversially excluded menthol from an immediate ban on flavoring additives in cigarettes.15 As a concession for the exemption, TPSAC’s fi ....

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