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Lyre's partners with BBC Spirits for French release

Lyre's partners with BBC Spirits for French release
thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.

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SB meets… Mark Livings, Lyre's CEO

SB meets… Mark Livings, Lyre’s CEO
17th May, 2021 by Nicola Carruthers
The CEO of non-alcoholic ‘spirit’ Lyre’s tells us about how he built a pandemic-proof business and his ambition to put the brand behind every bar in the world.
Mark Livings, CEO of non-alcoholic ‘spirits’ brand Lyre’s
Lyre’s is now valued at more than £100 million (US$138.7m). What has led to the company’s huge growth over the last few years?
“There’s a confluence of factors. The non-alcoholic ‘spirits’ sector is a black swan event in the consumer goods category. I don’t think we’ve seen anything as disruptive in beverage alcohol since Bacardi Breezers back in the 80s. ....

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Like a virgin? The expanding world of alcohol-free cocktails

Like a virgin? The expanding world of alcohol-free cocktails
cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.

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The best non-alcoholic alternatives to wines, beers, and spirits to check out in 2021

January 08, 2021
Instagram/seedlipdrinks
Even the biggest of boozehounds (like us) might have many reasons to lay off the alcohol: Health concerns, pregnancy, or simply Dry January .
Not imbibing, though, doesn’t mean you can’t indulge – not with our growing crop of alcohol-free drinks with all the finesse and flavour of the original.
Some of these zero-alcohol spirits, wines , and beers use cutting-edge tech to remove the alcohol from the regular stuff; others blend essences to achieve their desired flavour profiles.
To get you tippling up sans hangover and Asian flush , these are the brands and bottlings that do it right. ....

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Simple mocktail recipes to make at home

Pour in the Italian Spritz and alcohol-free sparkling wine
Add a splash of soda, or more if you like
Decorate with slices of orange
Slurp
The Story of the Spritz
A spritz used to be what we called wine mixed with soda. More recently, the term spritz has become synonymous with the Italian aperitif Aperol. In fact, in 2018, the Aperol Spritz was ranked the ninth bestselling cocktail in the world by the website Drinks International.
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Aperol was created in Padua in 1919 by the Barbieri brothers. The recipe is secret, but it is thought to contain gentian violets, rhubarb and cinchona bark, from which comes quinine. ....

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