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Fabulosa Expands Into Four New Categories


10th May 2021
Fast-growing cleaning brand Fabulosa has hailed its success in extending its range into four new categories in 2021 including car care, personal care, outdoor care, and gifting/collectables.
The new entries come after Fabulosa secured listings in Morrisons, Ocado and Asda, with the company saying the range extensions prove that the brand can transcend multiple categories.
Marketing Director Adam Burnett commented: “We don’t like to pigeon hole ourselves. You could describe us as a cleaning brand, you could also quite easily describe us as a fragrance brand. In reality, Fabulosa is best described as stimulation for the senses, with products that smell amazing, look amazing and feel amazing. That is why the brand has so much potential.” ....

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