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Posts by Craig Flanders - Blogs - CMO Australia


ravi H
thanks
How Winedirect has lifted customer recency, frequency and value with a digital overhaulRead more
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities..
Sheetal Kamble
​Jurlique’s move to mobile POS set to enhance customer experienceRead more
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m.
Catherine Stenson
Have customers really changed? - Marketing edge - CMO AustraliaRead more
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent. ....

Craig Flanders , Aaron Montgomery Ward , Macquarie University , Montgomery Ward , கிரேக் ஃப்ல்யாஂட்ஸ் , ஆரோன் மாஂட்கம்ரீ வார்டு , மக்வரீ பல்கலைக்கழகம் , மாஂட்கம்ரீ வார்டு ,

- CMO Australia


ravi H
thanks
How Winedirect has lifted customer recency, frequency and value with a digital overhaulRead more
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities..
Sheetal Kamble
​Jurlique’s move to mobile POS set to enhance customer experienceRead more
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m.
Catherine Stenson
Have customers really changed? - Marketing edge - CMO AustraliaRead more
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent. ....

Aaron Montgomery Ward , ஆரோன் மாஂட்கம்ரீ வார்டு ,

How does your first-party data garden grow?


Chief data officer, Digitas Australia
Maurice is the chief data officer at Digitas for Australia and New Zealand. Each day he works to deliver better connections between brands and people through data-fuelled creativity and data and technology solutions for a broad set of clients including Tourism Australia, Arnott’s, Westpac and Maccas. Maurice has been working towards realizing the promises of 1-to-1 marketing before 1-to-1 marketing was cool.
He started his career in New York at Nielsen where he launched the first US household-level consumer segmentation and created PRIZM-TV, a segmentation system based on TV viewing behaviors and lifestyles. Maurice has been named President of the Creative Data Cannes Jury 2022. ....

New Zealand , Donald Trump , Aaron Montgomery Ward , Tourism Australia , New York , Creative Data Cannes Jury , Montgomery Ward , புதியது ஜீலாந்து , டொனால்ட் துருப்பு , ஆரோன் மாஂட்கம்ரீ வார்டு , சுற்றுலா ஆஸ்திரேலியா , புதியது யார்க் , படைப்பு தகவல்கள் கேன்ஸ் நடுவர் , மாஂட்கம்ரீ வார்டு ,