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Colgate's #YimsuGeneration campaign empowers Thais to become the generation with resilient smiles via Soho Square Bangkok/Red Fuse


July 23 2021, 10:15 am | BY Kim Shaw | No Comments
Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
 
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....

Caroline Slocombe , Huw Gildon , Yossaporn Rengpian , Vanalee Krairavee , Pokpong Jitdee , Sojirat Mitin , Pawaret Wongaram , Lyndon Morant , Nopadol Srikieatikajohn , Daniel Cullen , Chitchai Tangphinigkul , Patchara Lertkai , Songphon Jantharasom , Naruemon Mattamonthon , Thun Nitcharee Peneakchanasak , Gunpong Panthongprasert , Pichanun Siwadnidhikul , Wannapa Tangbut , Parul Patel Desai , Lois Fung , Patchupan Boonchan , Dechnarong Boonsongsang , Napak Lertnimanorladee , Orathai Maneechote , Wannu Poolsombut , Janejira Champaiboon ,

Stephen Baker Named Director of Marketing for Sarasota Opera


Stephen Baker Named Director of Marketing for Sarasota Opera
The classical pianist brings a diverse array of experience to the position.by BWW News Desk
Sarasota Opera Executive Director Richard Russell has announced the appointment of Stephen Baker as Director of Marketing. Baker was most recently the Director of Marketing and Audience Development for the Van Wezel Performing Arts Hall in Sarasota, a preeminent performance venue presenting Broadway musicals and top national and international performers. Baker has an extensive background promoting classical music and the performing arts, creating and implementing dynamic branding, marketing, and audience development campaigns.
The California native studied piano performance at the Mannes College of Music in Manhattan, was a featured guest soloist with several symphony orchestras, and performed as a piano soloist with Academy Award-winning composers Elmer Bernstein and John Williams. ....

United States , New York , San Diego , Carnegie Hall , John Williams , Isaac Stern , Elmer Bernstein , Richard Russell , Audience Services , Mannes College Of Music , Coronado Cultural Arts Commission , Sarasota Opera Executive Director Richard Russell , Stephen Baker , Audience Development , Van Wezel Performing Arts Hall , Mannes College , Academy Award Winning , Associate Marketing Director , Minnesota Orchestra , Vice President , Buffalo Philharmonic Orchestra , Associate Executive Director , San Diego Symphony Orchestra , Founding Commissioner , Coronado Cultural Arts , Executive Director Richard Russell ,

RITZ® Brand Celebrates Foster Parents this Mother's and Father's Day with Inspiring "Foster Welcome" Campaign


RITZ® Brand Celebrates Foster Parents this Mother s and Father s Day with Inspiring Foster Welcome Campaign
The fan favorite cracker is partnering with the National Foster Parent Association to recognize and celebrate foster parents who welcome youth into their families
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EAST HANOVER, N.J., May 6, 2021 /PRNewswire/  Today, the RITZ brand, one of America s favorite crackers, launches a campaign titled Foster Welcome to celebrate foster parents this Mother s Day and Father s Day. In collaboration with the National Foster Parent Association, the program shines a light on foster moms and dads and their role in helping children in need feel welcome. Foster Welcome is the next iteration of the RITZ purpose platform, A Taste of Welcome, which aims to promote inclusivity and a sense of belonging by recognizing underrepresented groups of people and highlighting their unique experiences. ....

Irene Clements , Gomez Bernal , Corina Defeo , Martin Agency , International Inc , National Foster Parents Association , National Foster Parent Association , Santiago Gomez Bernal , Associate Marketing Director , Executive Director , National Foster Parents , Instagram Stories , Cadbury Dairy Milk , Sour Patch Kids , Dow Jones Sustainability , Foster Care Fact , ஐரீந் கிளெமென்ட்ஸ் , சர்வதேச இன்க் , தேசிய வளர்ப்பு பெற்றோர் சங்கம் , இணை சந்தைப்படுத்தல் இயக்குனர் , நிர்வாகி இயக்குனர் , இன்ஸ்தக்ராம் கதைகள் , கேட்பரி பால் பால் , புளிப்பான இணைப்பு கீட்ஸ் , டோ ஜோன்ஸ் நிலைத்தன்மை ,