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National Heritage Board calls PR pitch


National Heritage Board calls PR pitch
Details
26 July 2021
The National Heritage Board (NHB) is on the hunt for a PR agency to handle duties for a year with the option to extend annually for another three years. The tender includes three parts, according to the document seen by
MARKETING-INTERACTIVE. This includes the provision of PR services for NHB on a retainer contract, and a period contract to offer PR services to other NHB entities, major campaigns or ad-hoc projects. The tender briefing is on 27 July at 3 pm. NHB currently works with Tate Anzur Singapore. 
The agency will be required to increase public awareness of NHB’s role as the custodian of Singapore’s heritage, and thus, increasing “heartshare and mindshare” of NHB’s work. It also has to communicate NHB’s key messages to its target audiences through strategic and effective media relations and pitching. At the same time, the agency will also ....

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Singapore Airlines unveils Klook-like travel experience platform Pelago


Details
06 July 2021
Singapore Airlines (SIA) has launched a digital travel experiences platform named Pelago to connect consumers to global and local cultures through at-destination experiences. There are currently more than 200 curated experiences on Pelago and each of them are carefully curated to meet the needs of consumers in Asia Pacific, from group types such as singles, families and couples.
The content is produced by an in-house team of journalists and each of the experiences are mentioned in short- and long-form articles, allowing consumers to build a customised itinerary based on what they read. CEO Siddharth Shanker said: Think of Pelago as a travel magazine that you can be inspired by and book directly on the platform.  The concept first came about in 2019 when the team began building Pelago with the beta product launched last October, Pelago s website said. ....

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Tan Tock Seng Hospital: A timeline of trials, triumph and tenacity


May 13, 2021
Facebook/TanTockSengHospital
Tan Tock Seng Hospital (TTSH) has been around for a long time: Founded in 1844 by philanthropist Tan Tock Seng, TTSH was first known as the Chinese Pauper’s Hospital and was located in Pearl’s Hill. The hospital moved to its fourth and current location at Novena in 2000.
And talk about having a storied past and a healthcare system built on the work and dedication of amazing healthcare workers who have helped Singapore tide through many a health crises, including tuberculosis in the 1900s and the outbreak of SARS in 2003.
In 2003, then-Senior Minister Lee Kuan Yew made a stirring reference to our national pledge (in the context of SARS) in a speech he gave at his 80th birthday dinner, which was held at Shangri-la Hotel, saying: ....

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CELEBRATING SIKHS: Singapore Celebrates Sikhs' Journey In The City-State


Sikhs in Singapore — A Story Untold’ features 450 carefully curated artifacts that provide a microcosm of the journey of the Sikhs in Singapore. From just 195 in 1921, Sikhs now number 13,000 in the island nation. An exhibition highlights their phenomenal contribution.
SINGAPORE – The Sikh community in Singapore may number just 13,000, but it is by no means obscure, thanks to the several high-profile Sikh professionals, businessmen, sportsmen and armed forces personnel who have made a name for themselves and contributed meaningfully to the island nation.
Justice Choor Singh Sidhu went on to become a judge of the Supreme Court of Singapore
Among the earliest recorded Sikhs in Singapore was Bhai Maharaj Singh, who, along with his disciple Khurruck Singh, had been deported to Singapore as a state prisoner in 1850 for his role in the Anglo-Sikh wars. It was in 1881, after the setting up of the Sikh Police contingent in Singapore, that Sikh migrants started arri ....

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