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Marketing Automation Software Category Market to reach 2.69 Billion by 2024 | SpendEdge


What are the major market threats?
The pressure from substitutes and a high level of threat from new entrants has resulted in the moderate bargaining power of suppliers.
What is the expected price changes in this market?
The Marketing Automation Software Category market is expected to have a CAGR of 9.82% during 2020-2024. 
Who are the top players in the market?
International Business Machines Corp., Adobe Inc., Oracle Corp., SAP SE, Salesforce.com Inc., SAS Institute Inc., HubSpot Inc., Act-On Software Inc., Infusion Software Inc., are some of the major market participants. 
What are the pricing models followed by buyers?
Subscription-based model, consumption-based model, and perpetual license model are the widely adopted pricing models in Marketing Automation Software Category Market. ....

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Customer Relationship Management Market: Insightly Unveils


USD 58.04 billion in 2021 to
USD 128.97 billion in 2028. The rising integration of artificial intelligence (AI) with CRM systems to enhance customer experience is anticipated to affect growth positively. Salesforce’s Einstein, for instance, provides voice command technology powered by AI to collect detailed information from customers. As per a report by
Fortune Business Insights™, titled, “
USD 52.64 billion in 2020. It is set to exhibit a CAGR of
12.1% during the forecast period.
COVID-19 Pandemic: Adoption of Work from Home Policy is Generating High Demand
Numerous organizations worldwide have implemented work from home policies to prevent transmission of the coronavirus. The pandemic has also resulted in the closure of manufacturing facilities, travel bans, and supply chain disruptions. To provide a seamless collaboration between customers and employees, customer relationship management solutions are required as they deliver real-time communica ....

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