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Starbucks and Arizona State University Launching Retail Innovation Center


The forthcoming physical location of the ASU-Starbucks Center for the Future of People and the Planet. Starbucks press image.
Starbucks and publicly funded Arizona State University are partnering to launch a research center focused on innovation in the design and operations of coffee retail stores.
In an announcement of the collaboration last week, Starbucks said the facility will be leveraged to help the company reach some of its corporate sustainability goals for 2030 and beyond, while serving as an innovation hub for its own retail growth ambitions.
The ASU-Starbucks facility will involve nine Aramark-operated stores on ASU campuses in the Phoenix metropolitan area for piloting retail concepts, including testing innovations in plant-based food and beverage offerings, recycling and reuse, and new technology such as artificial intelligence and machine learning, according to Starbucks. ....

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