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eMarketer Podcast: What advertisers need to know about affiliate marketing

Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together. ....

Nicole Perrin , Adam Ross , Insider Intelligence Nicole Perrin , நிக்கோல் பெர்ரின் , பண்படாமனித இயல்பு ரோஸ் , உள் உளவுத்துறை நிக்கோல் பெர்ரின் ,

The Ad Platform: What advertisers want from digital's fastest-growing media channels

The Ad Platform: What advertisers want from digital's fastest-growing media channels
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

Jed Dederick , Nicole Perrin , Trade Desk , Insider Intelligence Nicole Perrin , நிக்கோல் பெர்ரின் , வர்த்தகம் மேசை , உள் உளவுத்துறை நிக்கோல் பெர்ரின் ,

The Ad Platform: Competition heats up for SSPs


The Ad Platform: Competition heats up for SSPs
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As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company s latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed. ....

Laurent Fisher , Nicole Perrin , Advertiser Perceptions , Insider Intelligence Nicole Perrin , நிக்கோல் பெர்ரின் , உள் உளவுத்துறை நிக்கோல் பெர்ரின் ,

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

Nicole Perrin , Melissa Burdick , Insider Intelligence Nicole Perrin , Prime Day , நிக்கோல் பெர்ரின் , மெலிசா புறடிக்க , உள் உளவுத்துறை நிக்கோல் பெர்ரின் , ப்ரைம் நாள் ,