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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers


Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers
Series of free workshops will supplement content
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NEW YORK, May 28, 2021 /PRNewswire/ The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), today announced the publication of the
GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI s
Digital Growth Program, which also includes audience development, reader revenue, data and product. ....

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Upcoming National News Literacy Week seeks to test, improve public's skills


National News Literacy Week seeks to test, improve public s skills
The E.W. Scripps Company/New Literacy Project
By:
Scripps National
and last updated 2021-01-25 10:03:52-05
CINCINNATI, Ohio — The News Literacy Project and The E.W. Scripps Company are teaming up to launch a national public awareness campaign to promote news literacy and the role of a free press in American democracy.
This comes as information – and misinformation – surge around recent national events.
The campaign is part of the second annual National News Literacy Week, which runs from Jan. 25 to Jan. 29. The week aims to promote news literacy as a fundamental life skill and to provide the public with the tools needed to be an informed and empowered populace. ....

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