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NutraIngredients-USA Awards 2021: Last day to complete your entries!


NutraIngredients-USA Awards 2021: Last day to complete your entries!
Applicants to the 2021 NutraIngredients-USA Awards have until midnight Central time to complete their entries, with our expert judges ready to adjudicate across the 16 categories.
Our categories cover ingredients, finished products, nutrition research, personalized nutrition, start-ups, industry initiatives and people, and those include our two exciting new categories – Beauty-from-Within ingredient of the year, and Immune Support finished product.
And don’t forget the two categories that are judged by the NutraIngredients-USA Editorial team: Industry Initiative of the Year and NutraChampion.
Finalists will be announced in May, and winners will be announced during a virtual celebration on July 14. ....

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NutraIngredients-USA Awards: What are our judges looking for?


NutraIngredients-USA Awards: What are our judges looking for?
With three weeks left until the closing date for entries for the NutraIngredients-USA Awards 2021, we’re often asked about the judging process, so here’s what you need to know…
Obviously, the criteria are slightly different for each category, but overall we can break it down four ways:
1)       Can you show us that there is a genuine consumer demand?
2)       Do you have solid scientific evidence to demonstrate a unique nutritional solution to this need or problem?
3)       Can you also demonstrate commercial success and engagement from your core target market(s)?
4)       What gives your entry the ‘X factor’? What makes it stand out from the crowd? ....

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