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What are the biggest trends within low and no alcohol drinks?

Advertisement Big on taste and flavour – low on ABV​ Five years isn’t a particularly long time in brewing but it’s an eternity when it comes to alcohol-free beer. The quality and choice available now when compared to just a few year ago is astonishing and consumer attitudes towards it have, quite rightly, been transformed too. At the forefront of this revolution is Big Drop Brewing Co.  Big Drop launched its first beer – an alcohol-free milk stout – in 2016 and then a pale ale the following year. Both beers scooped top prizes in beer awards, including ‘World’s Best’ at the World Beer Awards (the pale ale has won it twice) and even going on to beat their full-strength rivals in blind-tastings. 

New drinks launches 5 March

Manchester-based Didsbury Gin has announced plans to pour profits from its revived ‘Manchester Tart’ variant into a local food charity, while Goose Island and Cadbury have joined forces to celebrate a 50th birthday. Cadbury Creme Egg beer launched by Goose Island To celebrate the legendary treat’s 50 th​ birthday, Cadbury Creme Egg has teamed up with Goose Island brewery to create Golden Goo-Beer-Lee Creme Stout. Despite only being available between Boxing Day and Easter, more than 200m Cadbury Creme Eggs are sold in the UK alone every year. “We’re excited to announce our collaboration with Goose Island and limited-edition Golden Goo-Beer-Lee Creme Stout that is available now for all Cadbury Creme Egg lovers to try,” Cadbury Creme Egg brand manager Raphael Capitani said. 

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