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Brands weigh in on launching immune support in crowded space


Brands weigh in on launching immune support in crowded space
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity. 
“It’s such a crowded category,” ​lamented Courtney Nichols Gould, co-CEO SmartyPants. 
 “And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity product ....

United States , Charlotte Trass , Lindsey Christianson , Caroline Beckman , Courtney Nichols Gould , Michael Hartman , Healthy Immunity Daytime , Healthy Immunity Nighttime , Healthy Kids , Plexus Immune Plus , Elderberry Queen , New Chapter , Markets And Trends , Covid 19 , Antioxidants Carotenoids , Probiotics And Prebiotics , Vitamins Amp Premixes , Immune Support , Immune Supplements , ஒன்றுபட்டது மாநிலங்களில் , லிண்ட்சே கிறிஸ்டியன்சன் , கரோலின் பெக்மேன் , கோர்ட்னி நிக்கோல்கள் கூல்ட் , மைக்கேல் ஹார்ட்மேன் , ஆரோக்கியமான நோய் எதிர்ப்பு சக்தி பகல்நேரம் , ஆரோக்கியமான கீட்ஸ் ,

Brands weigh in on launching immune support in crowded space


Brands weigh in on launching immune support in crowded space
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity. 
“It’s such a crowded category,” ​lamented Courtney Nichols Gould, co-CEO SmartyPants. 
 “And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity product ....

United States , Charlotte Trass , Lindsey Christianson , Caroline Beckman , Courtney Nichols Gould , Michael Hartman , Healthy Immunity Daytime , Healthy Immunity Nighttime , Healthy Kids , Plexus Immune Plus , Elderberry Queen , New Chapter , Corona Virus , Product Claims , Manufacturer Insights , Vitamin D , Immune Support , Antioxidants Carotenoids , Probiotics Amp Prebiotics , Immune Supplements , ஒன்றுபட்டது மாநிலங்களில் , லிண்ட்சே கிறிஸ்டியன்சன் , கரோலின் பெக்மேன் , கோர்ட்னி நிக்கோல்கள் கூல்ட் , மைக்கேல் ஹார்ட்மேன் , ஆரோக்கியமான நோய் எதிர்ப்பு சக்தி பகல்நேரம் ,

KeHE Brings Small, Diverse Brands to Forefront


Managing Editor
KeHE s Diversity TrendFinder event gave more than 100 diverse suppliers a chance to pitch products directly to a category management team.
National wholesale food distributor KeHE Distributors LLC is offering small brands a chance to be carried at the food retailers it services. As part of the company’s ongoing commitment to diversity and inclusion, it recently hosted a virtual Diversity TrendFinder event, which gave more than 100 diverse suppliers a chance to pitch products directly to a category management team, which would then fast-track the chosen items into distribution. 
The October virtual event took place over two days, with the winning suppliers awarded “golden tickets” that enabled them to move on to the next phase. From there, brands were either selected for onboarding or given a chance to take part in the KeHE Summer Show Next Generation Innovation Showcase. The showcase, part of KeHE’s upcoming virtual trade sh ....

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