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In US creator economy boom, big tech battles for online talent


In US creator economy boom, big tech battles for online talent
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In US creator economy boom, big tech battles for online talent
Katie Feeney, an 18-year-old from Olney, Maryland, was in her calculus class on Zoom in November when she learned that a week of posting skits and unboxing videos on Snapchat earned her US$229,000. Her US$1.4 million in total earnings over the past seven months will be enough to pay for her college tuition at Penn State to study business.
Katie Feeney, an 18-year-old social media personality, poses for a portrait at a shopping center where she films many of her videos, in Gaithersburg, Maryland, U.S., May 25, 2021. REUTERS/Erin Scott ....

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'Revenge spending' could be the catalyst to help livestreams go mainstream for U.S. retailers


U.S. retailers scramble to crack the code on livestream shopping events
CNBC
4 hrs ago
Lauren Thomas
Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale s to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps.
These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets.
But livestream shopping remains a risky bet for retailers in the U.S., since the technology has yet to stick with American consumers. ....

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