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'Revenge Spending' Could Be the Catalyst to Help Livestreams Go Mainstream for U.S. Retailers – NBC 5 Dallas-Fort Worth

Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

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U.S. Retailers Scramble to Crack the Code on Livestream Shopping Events

China
23 mins ago
Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

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Arabic YouTube Kids app launched in Mena

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Alphabet-owned YouTube rolled out the Arabic version of its YouTube Kids app across the Middle East and North Africa region on Monday as the video-sharing platform seeks to increase locally relevant content.
The app will be available in 15 countries, including Saudi Arabia and the UAE, and targets children under 13 years.
The YouTube Kids app will keep “families across Mena in mind” and consider “language and culture” to produce more locally relevant experience, Google said in a statement.
“A key part of this is for families to be able to interact with our products in their native language.”
Rolled out globally in February 2015, YouTube Kids is now available in 90 countries in 38 languages, including Arabic, English, Spanish, Russian, French, German, Korean, Japanese, Polish, Vietnamese, Serbian, Macedonian and Hungarian, among others. ....

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As MLB's Experiment With Live Games On YouTube Enters Third Year, Can The League Find Media Balance?

As MLB's Experiment With Live Games On YouTube Enters Third Year, Can The League Find Media Balance?
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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YouTube ranks New Zealand's top 10 ads of 2020

YouTube ranks New Zealand s top 10 ads of 2020
27 Jan, 2021 04:30 AM
4 minutes to read
Burger King s cheeky reworking of a competitor s burger was one of the most popular ads of the year. Image / YouTube
Burger King s cheeky reworking of a competitor s burger was one of the most popular ads of the year. Image / YouTube
Alphabet-owned YouTube has released its ranking of the 10 ads most popular with New Zealanders in 2020.
The list showcases creative work of some of the nation s big internationally-owned ad agencies but also features a number of spots from some of the up and coming independent shops.
YouTube is a highly cluttered and competitive media environment that does demand a level of creativity. ....

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