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U.S. retailers scramble to crack the code on livestream shopping events CNBC 4 hrs ago Lauren Thomas Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale's to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps. These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets. But livestream shopping remains a risky bet for retailers in the U...

Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they'd receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale's gift card giveaway for everyone who watched the livestream until the end. Bloomingdale's has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It's one way it has tried to reach ...

China 23 mins ago Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they'd receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale's gift card giveaway for everyone who watched the livestream until the end. Bloomingdale's has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It...

. Matt Granite had been working for years as a consumer journalist filming segments that were syndicated on American television stations and sharing additional videos on his YouTube channel, The Deal Guy. In 2017, his style of homespun showmanship caught the attention of Amazon, and the company began flying him to New York every few months to record videos that would often run on its website around shopping events like back-to-school or Prime Day. He started experimenting with remote shows in 2019, so when the coronavirus pandemic hit he was somewhat ready to turn the basement of his home in ...

Livestreaming, Still Niche, Grows as a Tool for Retailers Amazon Live is a prominent example of how interactive video shopping, popularized by TV networks like QVC, has moved online. A screenshot of Matt Granite, who gets a cut from sales, during an Amazon Live video. By Jackie Snow Published March 14, 2021Updated March 15, 2021 Matt Granite had been working for years as a consumer journalist filming segments that were syndicated on American television stations and sharing additional videos on his YouTube channel, The Deal Guy. In 2017, his style of homespun showmanship caught the attention o...