U.S. retailers scramble to crack the code on livestream shopping events CNBC 4 hrs ago Lauren Thomas Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale's to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps. These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets. But livestream shopping remains a risky bet for retailers in the U.S., since the technology has yet to stick with American consumers.