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A2P Messaging Market to Exhibit 4.2% CAGR by 2026 | APAC Region to Spearhead the Global Application-to-Person (A2P) SMS Market


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Market Analysis
Market Research Future (MRFR) predicts the global A2P messaging market to achieve a CAGR of 4.2% from 2020 to 2026 (forecast period).
A2P messaging is a powerful medium for businesses or enterprises in the communication market space to connect to mobile consumers. Businesses use text messaging to notify consumers of updates to boost consumer experience that results in the company s revenue growth. SMS helps to generate leads, boost revenue and help build better customer relationships across a wide variety of industries, such as BFSI, retail & e-commerce, travel & tourism, marketing, hyperlocal, and healthcare. A2P messaging is rising and growing across the globe and will continue to develop with long-standing and fresh challenges facing market players. MNOs are gradually securing their networks and solving the problems that grey-routes present, whereas Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of A2P. Mobil ....

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Bharti Airtel announces a new corporate structure


Bharti Airtel announces a new corporate structure
The move comes at a time players are positioning themselves beyond the core telephony offerings
Bharti Airtel on Wednesday announced a new corporate structure to sharpen the company’s focus on rapidly unfolding digital opportunities. 
The move comes at a time players are positioning themselves beyond the core telephony offerings as they enhance digital engagement, build future streams of revenue and create brand differentiation, besides redefining themselves as a larger platform of digital services, say market watchers. 
Bharti Airtel said the restructuring exercise would focus on four distinct verticals digital, India, international and infrastructure.  ....

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Bharti Airtel restructures to focus on digital assets


Under the new structure, Airtel Digital will fold into Bharti Airtel.
15 Apr, 2021 - 12:42 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value. 
Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of the company including Wynk Music, Airtel X stream, Airtel Thanks, Mitra Payments platform used by a million retailers, Airtel Ads, Airtel IQ, Airtel Secure, Airtel Cloud and all future digital products and services.  ....

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