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Channel 4 partners with TikTok to 'super serve' young audiences


By John Glenday-17 March 2021 09:58am
Channel 4 has launched on TikTok with two dedicated accounts
Channel 4 has dipped its toes into the short-form video world of TikTok with dedicated @channel4 and @E4 accounts.
The partnership builds on the newly minted ‘Future4’ digital strategy and will usher in a commercial relationship with Channel 4 trialing the use of branded content with TikTok’s blessing.
Channel 4 lands on TikTok
Channel 4 will hit TikTok with a bang, unleashing its most popular stars and shows with a run of exclusive content drawn from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News.
Hitting the ground running the network will also use its newly minted TikTok accounts to showcase selected clips from perennial favorites such as Gogglebox, Taskmaster and First Dates. ....

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The Face magazine launches dedicated TikTok talent agency


By John Glenday-03 March 2021 00:01am
The Face magazine is introducing a new talent agency for TikTok content creators, to underline its position as ‘a leading force’
The Face magazine is introducing a new talent agency for TikTok content creators, to underline its position as ‘a leading force in the digital influencer sphere’.
From its inception in 1980, The Face has served as a hub for up-and-coming creator sand artists in the fields of music, fashion, film, television, sport, politics and the arts making it a perfect fit for TikTok.
Capturing the ‘creative spirit’ of TikTok
Relaunched in 2019, The Face has been on a mission to maintain its relevance to today’s creators, evidenced by the launch of its Accelerators talent agency. ....

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Dua Lipa the most viewed artist on TikTok


Andrew Lloyd Webber
After joining in June this year, Andrew has brought his music from the theatre stage to a new generation of users on TikTok. From doing a mashup of WAP and his hit musical Phantom of the Opera to featuring in TikTok s Future Theatre Fund with the Evening Standard, this British icon has given TikTokers a new musical lease of life!
Anne-Marie
One of the most popular artists on TikTok, Anne-Marie has over 3 million followers and 19 million total likes on her videos. She leaned into the platform early, with original and engaging videos – a mix of educational, fashion, beauty, music and comedy fills her page. Her singles ‘Alarm’ and ‘2002’ have been some of the most widely used in video creations this year. ....

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