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12 SEO tips for large ecommerce websites - Search Engine Watch

12 SEO tips for large ecommerce websites
12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
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Approaching SEO for large ecommerce sites can be overwhelming.
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
Let’s be clear: all of the same keyword research and onsite optimization practices apply to ecommerce sites as they would for your standard brochure site. That’s the first step in the process, and we won’t cover those points here. ....

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Schema.org launches its schema markup validator tool

Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator. ....

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. ....

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SEO Trends 2021: What every marketer should know - Search Engine Watch

SEO Trends 2021: What every marketer should know
SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular trends for 2021.
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Impact of AI and machine learning (ML) is undeniable for the future of SEO.
User Experience is taking prominence for a majority of search engines out there.
Local SEO is important for businesses to get hits from local audiences.
The Expertise, Authority, and Trustworthiness aspect is defined by Google as a ranking factor.
Structured Data can help you deliver rich results for users on SERPs. ....

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Google Structured Data Testing Tool Lives On At New Domain

Google Structured Data Testing Tool Lives On At New Domain
Months after deprecating the Structured Data Testing Tool, Google is announcing it will be moved to a new domain.
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Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain.
It was only 5 months ago that Google deprecated the Structured Data Testing tool, a decision that was made after moving its main features over to the Rich Results Test.
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The loss of the Structured Data Testing Tool didn’t sit well with SEOs and site owners, and their disapproval was heard loud and clear. Google cites user feedback as the motivating factor behind today’s announcement. ....

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