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US egg supplier Pete and Gerry's Organics offloads stake to PE firm


Shareholdings change hands at Pete and Gerry s Organics
Pete and Gerry s Organics, a free-range egg business in the US, has sold a majority stake to Los Angeles-based private-equity firm Butterfly.
The pasture-raised egg company s CEO Jesse Laflamme will retain an ownership position and continue to help move the business forward , while British Columbia Investment Management Corp., described as an institutional investor in Canada, has become a minority shareholder in the business, according to a statement.
Financial details and terms were not revealed.
Pete and Gerry s is headquartered in Monroe, New Hampshire, and also has a second processing facility in Greencastle, Pennsylvania. The B Corp certified company partners with 130 family farms across the US to supply eggs under its namesake brand, as well as Nellie s Free Range and Consider Pastures to retailers, club stores and natural grocers. ....

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Pearlfisher gives Consider Pastures egg brand "emotive" new look


April 6, 2021
2:54 pm
Pearlfisher has unveiled a new brand for Consider Pastures, a company that specialises in “humanely-raised, organic and free-range” eggs.
Founded on the basis of sustainable farming, the company says it offers the “gold standard” in the world of eggs. Its focus on sourcing from small family-run farms and pasture-raised environments allows hens to “roam and behave naturally”, it adds.
The work has been done by Pearlfisher’s New York office, with the project extending to brand strategy and design, as well as packaging. The idea was to “establish a more emotive connection” with consumers, in comparison to competitors, the studio says. ....

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