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CBS scores record $545 million in Super Bowl ad revenue despite low ratings

ViacomCBS' CBS network generated a record $545 million in advertising spending during the NFL's Super Bowl LV this past Sunday, according to preliminary estimates from research firm Kantar. The game included a record 57 minutes of commercial time, and a 30-second ad was sold for an estimated average cost of $5.6 million, Kantar said Wednesday. The high price and increase in commercial time helped CBS score record revenue even as the game, which saw the Tampa Bay Buccaneers prevail over the Kansas City Chiefs, got the lowest TV ratings in 15 years. ....

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'Veganuary' loses popularity this year as sales of meat-free alternatives fell by 5%

The 'Veganuary' challenge, which encourages people worldwide to eat vegan for the month of January, lost popularity this year in Ireland. ....

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Adthena acquires Kantar's AdGooroo to build up search market intelligence

Adthena acquires Kantar s AdGooroo to build up search market intelligence
Details
25 January 2021
Intelligence platform for paid search advertising Adthena has acquired Kantar’s paid search offering AdGooroo. The move is said to bolster Adthena’s standing as the leader in search market intelligence for both brands and agencies. Through this acquisition, Kantar s clients will be able to tap into Adthena’s AI-powered search intelligence product suite.
Ian O’Rourke, CEO and founder of Adthena, said the acquisition will enable Adthena to break new ground for brands and agencies while also helping it to continues its growth trajectory. He added: As search continues to become the barometer by which all advertising efforts are measured, the importance of having access to the best intelligence possible cannot be overstated. ....

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Anheuser-Busch Pulls Budweiser From Super Bowl Ad Lineup

Anheuser-Busch Pulls Budweiser From Super Bowl Ad Lineup
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Coca-Cola Will Sit Out Super Bowl, Joining Pepsi in Cutting Soda Ads

The Super Bowl has long served as a prominent front for the long-running soda war between. ....

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