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More Aussie businesses using cloud technology: ABS


More Australian businesses have used cloud computing technologies in 2019 to 2020, according to data from the Australian Bureau of Statistics.
In the ABS’s recent Characteristics of Australian Business report for 2019-20, the Bureau said the business use of paid cloud computing during the period was at 55 percent, up from 42 percent in 2017-18.
The ABS defines “paid cloud computing” as “IT services that are used over the internet to access software, computing power or storage capacity.”
The data also noted that the percentage of companies using cloud also increases depending on the size of their workforce.
ABS said 81 percent of businesses of 200 employees or more use cloud technologies, followed by 76 percent of companies with 20 to 199 employees, then 65 percent of companies with 5-19 employees. Those with 0 to 4 employees had 49 percent using cloud technologies. ....

Karl Durrance , Amazon Web Services Australia , Australian Bureau Of Statistics , More Australian , Australian Bureau , Australian Business , Web Services Australia , கார்ல் துர்ரஞ்ஸே , அமேசான் வலை சேவைகள் ஆஸ்திரேலியா , ஆஸ்திரேலிய பணியகம் ஆஃப் புள்ளிவிவரங்கள் , மேலும் ஆஸ்திரேலிய , ஆஸ்திரேலிய பணியகம் , ஆஸ்திரேலிய வணிக , வலை சேவைகள் ஆஸ்திரேலியா ,

What next for martech? How digital transformation is paving the way for a new era


What next for martech? How digital transformation is paving the way for a new era
The robots are coming… but what does that mean in terms of the trends, developments and opportunities within martech? Mumbrella s Damian Francis asks four of the industry’s leaders to see what they think we can expect in the coming 12 months from the sector.
December 18, 2020 10:28
Karl Durrance, Amazon Web Services (AWS) director of enterprise, Australia and New Zealand
This year put a focus on marketers on the importance of one-to-one and personalisation, in lieu of in-person experiences, and finding mechanisms to scale to successfully market to customers. ....

Saudi Arabia , New Zealand , Henry Innes , Henry Innis , Karl Durrance , Deb Osullivan , Kat Warboys , Amazon Web Services , Amazon Personalize , Liveramp Australia , Marketing Hub Enterprise , Sales Hub Enterprise , Marketing Contacts , சவுதி அரேபியா , புதியது ஜீலாந்து , ஹென்றி இநெஸ் , ஹென்றி இன்னிஸ் , கார்ல் துர்ரஞ்ஸே , டெப் ஓசுள்ளிவண் , கேட் போர்பாய்ஸ் , அமேசான் வலை சேவைகள் , அமேசான் தனிப்பயனாக்கு , சந்தைப்படுத்தல் மையம் நிறுவன , விற்பனை மையம் நிறுவன , சந்தைப்படுத்தல் தொடர்புகள் ,