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10 ViacomCBS signs first-party data partnership with LiveRamp July 15, 2021 9:48 Ten ViacomCBS has entered into a broadcast data collaboration with global data connectivity platform LiveRamp, which will connect advertisers first-party data for insights, activation, measurement, or attribution. The partnership, which Ten ViacomCBS calls an Australian-first, will make the media company the first content producer to offer access to this data through LiveRamp ’s Safe Haven, which it says prioritises privacy. Ten ViacomCBS director of sales, Sophie Hicks Lloyd, said: “We are thrilled to have ...

OpenX and LiveRamp Expand Partnership Globally in Australia Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange News provided by Share this article SYDNEY, March 8, 2021 /PRNewswire/ -- OpenX and LiveRamp (NYSE: RAMP) today announced the expansion of their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands...

What next for martech? How digital transformation is paving the way for a new era The robots are coming… but what does that mean in terms of the trends, developments and opportunities within martech? Mumbrella's Damian Francis asks four of the industry’s leaders to see what they think we can expect in the coming 12 months from the sector. December 18, 2020 10:28 Karl Durrance, Amazon Web Services (AWS) director of enterprise, Australia and New Zealand This year put a focus on marketers on the importance of one-to-one and personalisation, in lieu of in-person experiences, and finding mec...