What next for martech? How digital transformation is paving the way for a new era The robots are coming… but what does that mean in terms of the trends, developments and opportunities within martech? Mumbrella's Damian Francis asks four of the industry’s leaders to see what they think we can expect in the coming 12 months from the sector. December 18, 2020 10:28 Karl Durrance, Amazon Web Services (AWS) director of enterprise, Australia and New Zealand This year put a focus on marketers on the importance of one-to-one and personalisation, in lieu of in-person experiences, and finding mechanisms to scale to successfully market to customers.