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CMO's top 8 martech stories for the week - 11 March 2021

CMO's top 8 martech stories for the week - 11 March 2021
cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.

United States , Konrad Feldman , Andreessen Horowitz , Ad Network , American Express , Nextech Ar Solutions , Hewlett Packard , Ar Ad Network , Quantcast Platform , Liveramp Authenticated Identity , Liveramp Authenticated Identity Infrastructure , Trade Desk , Openx Deal , Game Intelligence , Vungle Creative Labs , General Catalyst , Salesforce Ventures , Financial Times , ஒன்றுபட்டது மாநிலங்களில் , கொன்ராட் ஃபெல்ட்மந் , அன்றீஸ்ஸென் ஹொரோவிட்ஸ் , விளம்பரம் வலைப்பின்னல் , அமெரிக்கன் எக்ஸ்பிரஸ் , னெக்ஷ்ட்டேச் ஆர் தீர்வுகள் , ஹெவ்லெட் ப்யாகர்ட் , வர்த்தகம் மேசை ,

OpenX and LiveRamp Expand Partnership Globally in Australia

OpenX and LiveRamp Expand Partnership Globally in Australia
Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange
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SYDNEY, March 8, 2021 /PRNewswire/ OpenX and
LiveRamp (NYSE: RAMP) today announced the expansion of their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.
Australian marketers are increasingly looking for audience targeting solutions that are comparable to what they can achieve with the walled gardens, and by partnering with LiveRamp and OpenX, they can create relevant, people-based audiences, and then activate these audie ....

United States , New South Wales , Flaminia Sapori , Mitch Greenway , Deb Osullivan , Openx Technologies Inc , Liveramp Authenticated Identity , Liveramp Authenticated Identity Infrastructure , Trade Desk , Openx Deal , Debo Sullivan , Authenticated Traffic Solution , Openx Technologies , Computer Amp Electronics , Data Analytics , Joint Ventures , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , மிட்ச் கிரீன்வே , டெப் ஓசுள்ளிவண் , வர்த்தகம் மேசை , டெபோ சல்லிவன் , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு , கணினி ஆம்ப் மின்னணுவியல் , தகவல்கள் பகுப்பாய்வு , கூட்டு முயற்சிகள் ,

OpenX and LiveRamp Expand Partnership Globally in Australia

OpenX and LiveRamp Expand Partnership Globally in Australia
benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.

United States , New South Wales , Flaminia Sapori , Mitch Greenway , Deb Osullivan , Openx Technologies Inc , Liveramp Authenticated Identity , Liveramp Authenticated Identity Infrastructure , Trade Desk , Openx Deal , Debo Sullivan , Authenticated Traffic Solution , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , மிட்ச் கிரீன்வே , டெப் ஓசுள்ளிவண் , வர்த்தகம் மேசை , டெபோ சல்லிவன் , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு ,

OpenX and LiveRamp Expand Partnership Globally in Australia

OpenX and LiveRamp Expand Partnership Globally in Australia
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

United States , New South Wales , Flaminia Sapori , Mitch Greenway , Deb Osullivan , Openx Technologies Inc , Liveramp Authenticated Identity , Liveramp Authenticated Identity Infrastructure , Trade Desk , Openx Deal , Debo Sullivan , Authenticated Traffic Solution , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , மிட்ச் கிரீன்வே , டெப் ஓசுள்ளிவண் , வர்த்தகம் மேசை , டெபோ சல்லிவன் , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு ,

Analysis: Google's privacy promise is great for consumers, but what about SMEs?

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04 March 2021
Google will not build alternate identifiers to track individuals as they browse across the web once third-party cookies are phased out. Its director of product management, ads privacy and trust, David Temkin, said in a blog post that keeping the internet open and accessible for everyone requires Google to do more to protect privacy.
That means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web, Temkin said. He added that the company remains committed to preserving a vibrant and open ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected. ....

Aqilliz Gowthaman Ragothaman , Martin Sorrell , Laura Quigley , Google Temkin , Andy Monfried , Aqilliz Ragothaman , Stuart Mclennan , Asia Pacific , David Temkin , World Wide Web Consortium , Interactive Advertising Bureau , Privacy Sandbox , Federated Learning , Wall Street Journal , Verizon Media , Trade Desk , Liveramp Authenticated Identity , Rakuten Advertising , Integral Ad Science , Google Chrome , Interactive Advertising , மார்டின் ஸாரெல் , லாரா குயிக்லி , கூகிள் டெம்கின் , ஸ்டூவர்ட் மக்லெந்நந் , ஆசியா பெஸிஃபிக் ,