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Analysis: Google's third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros

Analysis: Google's third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

New Zealand , United Kingdom , United States , Stuart Mclennan , Gowthaman Ragothaman , Vinay Goel , Saurabh Chandrashekhar , Andrew Burke , Tony Marlow , Andy Monfried , Washington Post , South China Morning Post , European Union , Astro Media Solutions , Privacy Sandbox , Federated Learning , Markets Authority , Wall Street Journal , Trade Desk , Mediacom Malaysia , Bloomberg Media , Mitch Waters , Southeast Asia , Rakuten Advertising , Verizon Media , Com Malaysia ,

Analysis: Google's privacy promise is great for consumers, but what about SMEs?


Details
04 March 2021
Google will not build alternate identifiers to track individuals as they browse across the web once third-party cookies are phased out. Its director of product management, ads privacy and trust, David Temkin, said in a blog post that keeping the internet open and accessible for everyone requires Google to do more to protect privacy.
That means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web, Temkin said. He added that the company remains committed to preserving a vibrant and open ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected. ....

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Australia health chief pulls ads from Facebook amid news blackout


Australia health chief pull ads from Facebook amid news blackout
Australia’s health department has confirmed it will no longer advertise on Facebook, further escalating a government feud with the social media giant after it blocked news content from its platform across the country.
What’s the deal?
The Australian government is seeking to hit Facebook where it hurts, withdrawing all advertising on the platform as part of a tit-for-tat war of attrition.
Facebook’s blacklisting comes on the cusp of a US$20m public information campaign designed to convince Australians to get vaccinated to counter anti-vaccine sentiment – much of it propagated on Facebook. ....

Stuart Mclennan , Greg Hunt , News Corp , Consumer Commission , Silicon Valley , Alphabet Owned Google , Asia Pacific , Rakuten Advertising , Australia Competition , Social Media , News Feed , ஸ்டூவர்ட் மக்லெந்நந் , கிரெக் வேட்டை , செய்தி கார்ப் , நுகர்வோர் தரகு , சிலிக்கான் பள்ளத்தாக்கு , எழுத்துக்கள் ஓஂட் கூகிள் , ஆசியா பெஸிஃபிக் , ஆஸ்திரேலியா போட்டி , சமூக மீடியா , செய்தி தீவனம் ,