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CTV offers the promise of blending the best of TV and digital but what’s innovation is coming down the line? The Drum and Unruly brought together a panel of experts from APAC to find out how brands and agencies can benefit from the fast evolving CTV space. ....
10 ViacomCBS signs first-party data partnership with LiveRamp July 15, 2021 9:48 Ten ViacomCBS has entered into a broadcast data collaboration with global data connectivity platform LiveRamp, which will connect advertisers first-party data for insights, activation, measurement, or attribution. The partnership, which Ten ViacomCBS calls an Australian-first, will make the media company the first content producer to offer access to this data through LiveRamp ’s Safe Haven, which it says prioritises privacy. Ten ViacomCBS director of sales, Sophie Hicks Lloyd, said: “We are thrilled to have LiveRamp on board. The appetite from our clients for addressable, people-based targeting solutions has never been greater, and this is the perfect complement to our premium tech and data stack.” ....