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CTV offers the promise of blending the best of TV and digital but what’s innovation is coming down the line? The Drum and Unruly brought together a panel of experts from APAC to find out how brands and agencies can benefit from the fast evolving CTV space.
Facebook has discovered that brands can drive peak impact when getting the right balance of brand and commerce together. The Drum has brought together experts from Facebook, Kantar and Nestlé to discuss the science behind this new finding and to discuss how brands can apply this to their own work to maximize business results.
Non-fungible tokens (NFTs) have become one of the hot topics for marketers but few brands are really getting it right in the metaverse. The Drum and Adcolony brought together experts from Coca-Cola, Dole and VaynerNFT to talk about how they’ve had successes and how other brands can get started.
Promoted from Criteo By Stefano Hatfield-05 February 2021 16:00pm 'It is no surprise that, due to lockdown restrictions, online shoppers are spending more time browsing and purchasing online.' A Q&A with Marc Ó Fathaigh, UK Country manager at Criteo. How did you get to become Criteo’s UK Country Manager and what does the role entail? I spent just over six years with Google working across Dublin and London before joining ...