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Salesforce debuts advertising sales management for Media Cloud
July 16, 2021 10:18
Salesforce has introduced advertising sales management for Media Cloud with the aim to automate ad sales and improve campaign performance for publishers.
The announcement:
Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.
Publishers such as online and print newspapers, social media platforms, streaming networks, television and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of channels for advertising increases, so does the complexity of managing available advertising inventory and tracking campaign results.
A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don t deliver meaningful results, while nearly as many 60 percent think that the marketing potential of social media has been exaggerated.
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//]]>// >By John P. Mello Jr.
May 4, 2021 4:00 AM PT
Numerous CEOs doubt of the value of social media marketing, according to a new survey by a mobile payments platform.
The research by Bango, which surveyed more than 200 CEOs, maintains that poor digital marketing practices and meaningless metrics are putting the board to sleep.
More than half the chief executives (59 percent) say that social media channels aren t generating sales for their businesses. Nobody s saying that social media can t add value, Bango CMO and co-author of the report Anil Malhotra said in a statement. The problem is that this value isn t translating to the boards of the businesses surveyed.
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