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Is Beef the new coal? Climate-friendly eating is on the rise


Is Beef the new coal? Climate-friendly eating is on the rise
Is Beef the new coal? Climate-friendly eating is on the rise
Credit: CC0 Public Domain
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus. Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.
If this continues and the Boston Consulting Group and Kearney believe the trend is global and growing beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives. ....

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Will beef be shunned?


By Mike Dorning
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus. Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.
If this continues and the Boston Consulting Group and Kearney believe the trend is global and growing beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives.
“Beef is under a whole lot of pressure,” said Anthony Leiserowitz, director of Yale University’s Program on Climate Change Communications. “It was the shift in market forces that was the death knell for coal. And it’s the same thing here. It’s going to be the shift in consumer tastes and preferences, not some regulation.” ....

United States , Madison Park , Mike Dorning , Jamie Oliver , Bill Gates , Tom Vilsack , Kim Reynolds , Carsten Gerhardt , Sophie Egan , Anthony Leiserowitz , Pete Ricketts , Lisa Feldman , Kansas State University , Agriculture Organization , Culinary Institute Of America , University Of North Texas , Us Agriculture Department , Yale University Program On Climate Change Communications , Dunkin Donuts , Boston Consulting Group , Even Tyson Foods Inc , National Cattlemen Beef Association , Culinary Institute , Yale University , Climate Change , Governor Pete Ricketts ,